PPC is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to earn those visits organically. PPC can rapidly increase traffic and leads, providing an instant competitive edge.

Email marketing involves sending emails to prospects and customers. Effective email campaigns convert prospects into customers and turn one-time buyers into loyal fans. This channel is excellent for personalized, direct communication that can be segmented to send targeted promotions based on user behaviour.

Influencer marketing involves partnering with influencers to expose your brand to a larger audience. It combines the ideas of celebrity endorsement with a content-driven marketing campaign, primarily on social media or through blogs.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s aimed at driving profitable customer action through articles, videos, podcasts, and other media meant to attract and engage a specific audience.

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. It's based on revenue sharing and can be a cost-effective way to drive sales as you only pay for results.

Mobile marketing targets audiences through their smartphones and tablets, and includes SMS and MMS messaging campaigns, mobile app alerts, and promotions sent through mobile-friendly websites. It is crucial as more consumers use mobile devices to interact with brands and make purchases.